advertisers perform a useful service to the community advertisers tend to think big and perhaps this is why they' re always coming in for criticism. their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "it' s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. it only goes to show how much profit the big companies are making. why don't they stop advertising and reduce the price of their goods? after all, it's the consumer who pays." the poor old consumer! he'd have to pay a great deal more if advertising didn't
