基本信息
advertising is about creating images, and this is especially true when advertising food and drinks. what the 1 looks like is more important than what it tastes like. if companies hope to sell food successfully, the food must 2 appetizing. television advertising of food often uses 3 . apparently, food looks especially appetizing if it moves. chocolate sauce looks much more 4 when you see it being poured over ice cream than it does just sitting in a jar. 5 effects also help to sell food: sausages sizzling(咝咝响) in a frying pan are mouth-watering. a tv 6 for a brand of coffee had the sound of coffee percolating(过滤) in the background. the commercial was so 7 that it lasted five years. the 8 of food and its packaging is also very important. if the color looks 9 , people won’t eat it. nobody would normally eat blue bread or drink blue beer. other 10 food colors
