基础落实
ⅰ.课文理解
1．what should be done first to determine the target audience?
a．do a little research.
b．create the message for the right people.
c．know what the audience already think.
d．get to know the audience.
2．how can a researcher know the way the audience will react?
a．planning some questions.
b．talking with the audience.
c．gathering information from the research.
d．guessing how the audience will react.
3．the advertising way depends on ________.
a．how well you do your research
b．who your target audience are
c．which kinds of ads are the best
d．both b and c
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